Sketches

I brainstormed five brand ideas for our energy drink. All of which have not been done before and would be regarded as USP's. I came up with the Ideas:

1. Zaarb Energy
2. Dentures Energy
3. Grip-Tight Energy
4. Robot Charged
5. Disco Energy

I had to market these products different from existing products to create a USP, I created Dentures Energy to target a more older mature generation from the ages of 55-70. Energy drinks have never been targeted at this age group before creating a USP for my energy drink. Below are my finished initial hand sketches of my brand ideas.