History of Energy drinks
Their are many types of energy drinks in the world today. All have similar results but they are all marketed differently to targeting different audiences. The energy drinks contain large amounts of sugar and caffeine designed to give people an extra burst of energy. The first energy drink came was the Lipovitan D drink made by Japanese pharmaceutical company Taisho. The drink was designed to help the employees work hard during the night shifts. The recipe of energy drinks hasn't changed significantly, taurine which featured in Lipotivan-D is found in many energy drinks today.
The first energy drink to reach the US was Jolt Cola, it was classed as a energy drink but was more of a hyped up soft drink. It was highly popular amongst college and university students during the 1980's.
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