This is my sketches scanned onto the computer. I am getting ready to trace the designs, save them separately ready to work on them individually in future on Photoshop.
Sunday 30 September 2012
Font and Brush Selection
To find my font's for my brand logo's I used a website called Dafont. Dafont allowed me to write my title in and get various different types of font. Their is different sub menu's on Dafont for the different types of font. For my 'Grip Tight' font, Iwanted a distorted font so I went on the distorted menu typed in 'GRIP TIGHT' and various options came up.
Sketches
I brainstormed five brand ideas for our energy drink. All of which have not been done before and would be regarded as USP's. I came up with the Ideas:
- Zaarb Energy
- Dentures Energy
- Grip-Tight Energy
- Robot Charged
- Disco Energy
Saturday 29 September 2012
Friday 28 September 2012
Energy Drink Ingredients
Most Energy drinks contain the nearly the same ingredients, just at different values. They all contain: Caffeine, Sugar and Sodium and the average serving size for energy drinks 500ml. Gamma labs PTF is used mainly for body building thus the ingredients being slightly different than the rest of the list.
Thursday 27 September 2012
Examples of brochures
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0w3ZbKOmDqbfMOABt7mqXHhk34150mLyO3rA1VBGJKFUAHmrWqx5ZsYnVIY0cPCxhaM9i1K8gEu9MNwJDLUTPcjCwUU3mPsDT8xWljJrdhclejMCFPjmGU8oKPalx0mgGuMCKNLAR-Q/s400/1-brochure-design.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7xhEjWIGIEZajyOSKuAINGzuIFCs7_YEsEaFBuVYmMAkGtrDEsFwpwqbXbiEKVgknGJA1z9RcyTgI5r_pjLc1p44Z2pBqiFMr1nrN3Ut8fbYKo9vZ4IlJGr7etwfvmK982ndC2Cx_Sg/s400/4-forum-properties.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbglhT_qQBtAelbbgTvzzU5h2iUoPuDwjvT7JMqy0UtM85wr-xbeYYI8PLy9xRAclrgkDJfhMS7o977LVzDocJXP1KA87I_88OhHnFS4U0TJ_ZB1reBdvo4n-Ugs6LeFNwl6Tj1TWhqw/s400/15-falconry-uae.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjGY8BJeotGTMFuOdSA_gvago_890p9FEZ5CLiyNQ_FzN7r-PLWj0sUbwdomiM7eFUtEpn1Uv65b1t8bfRtXXIBgmlC7IBDEnQd-LjyATgiXI-1YI9-3ReXPK4up40XbH-Ac3SZeJqbw/s400/FalkPhotoDesign.jpg)
Wednesday 26 September 2012
History of energy drinks
History of Energy drinks
Their are many types of energy drinks in the world today. All have similar results but they are all marketed differently to targeting different audiences. The energy drinks contain large amounts of sugar and caffeine designed to give people an extra burst of energy. The first energy drink came was the Lipovitan D drink made by Japanese pharmaceutical company Taisho. The drink was designed to help the employees work hard during the night shifts. The recipe of energy drinks hasn't changed significantly, taurine which featured in Lipotivan-D is found in many energy drinks today.
Tuesday 25 September 2012
Energy Drinks Research
Research
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgysHAaoqVqJ2jqeFA-_ovdCtAonxu9VKnm2a9caH6fBrT5MwDc7XMYxdO_fYLjfaOeXg086SkQjwaKc9pkvEjnURbfRTSoqSkDrvKaB3FmqZKRcMhVdtYOCTyFpkFgseUgliRajTWgAA/s320/Dietrich+Mateschitz.jpg)
In 2006 Red Bull monopolised the energy drinks market with 42.6% market share, this compared to their closest competition Monster who controlled 14.4% of the market. The year after their was a major shift with Monster catching up controlling 27.3% of the market, much closer to Red Bull who have 35.2% of the market. No longer the energy drinks monopoly. Their are a few reasons for this change, a big reason being the value of money consumers get with Monster energy drink over Red Bull. A 500ml can of Monster energy drink costs approximately £1.50 compared to a 355ml Red Bull can which costs on average £1.58.
Monster has a diverse their energy drinks into:
- Monster Energy
- Monster Khaos
- Monster Ripper
- Monster Export
- Monster Rehab
- Monster Hammer
- Monster Midnite
Monster have created all these products to appeal to a wide mainstream audience. Monster have also appealed to people with different moods. Creating Monster Rehab markets the product as a calmer alternative to the Monster Energy and as if the consumer is going through calm rehab from the high powered energy drink. Monster Energy drinks rely more on word of mouth advertising than TV or Radio commercials and have become popular from this. Red Bull TV commercials are market around the same slogan "Red Bull Gives You Wings".
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